I had been a loyal customer of Eye Theory Midtown for quite some time, having previously received excellent service during my annual eye exams. However, this year, I had to cancel my appointment due to some unexpected changes in their billing practices. It seems that the optometrist has started adding copays and fees for certain procedures that are not covered by my insurance, which was quite different from my experience the previous year when I did not have to pay a copay. Specifically, I was charged $40 for a procedure to substitute dilation. While this may not be a substantial amount of money, it's more about the principle and the consistency in the service. Apart from this, Eye Theory Midtown does offer good service, and the professionals are knowledgeable and attentive. However, one aspect that needs improvement is the parking situation, which can be quite challenging at times. Additionally, it felt like the establishment was starting to nickel and dime their customers for every last cent. As a loyal customer who had purchased $300 glasses from them last year, I would have expected some sort of retention of customer loyalty. Regrettably, this didn't seem to be the case. I hope that they consider reevaluating their billing practices and possibly find a way to maintain a more consistent and customer-friendly approach to their services, as I had previously enjoyed a great experience at Eye Theory Midtown.

Definitely recommended 💯 super great customer service 😊so friendly 👏

Dr. Amir helped me with all my questions and went above and beyond to help me with my eye problem. I totally recommend this place.

Can not get any better, beautiful office knowledgeable doctor and great service. A very welcoming place.

10/10 Kind, friendly, understanding staff who know their stuff!

Dr. Amir Karbaschi is by far the best optometrist I have ever been to, and one of the best experiences I have had with any doctor. He is very thorough and patient. You will not feel rushed at all during your appointment with him. I feel he genuinely cares about what he is doing. I have recommended him to all my friends and family, and I won’t go to any other optometrist.

Dr. Karbaschi performed a thorough eye exam. He explained what each test does and what he was seeing. Th exam Began right on time, and he and his staff were friendly and professional.

My first time going to eye theory and it was a great experience, I wish I had made this change a long time ago. Great optometrist and great staff

Very good clinic! Amazing and very professional doctor Amir and a wonderful girl assistant, she will help you with absolutely everything. Thank you!

Staff was amazing.